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Ebook Free The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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Audible Audiobook

Listening Length: 16 hours and 21 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: July 3, 2014

Language: English, English

ASIN: B00LIA2GTE

Amazon Best Sellers Rank:

In this excellent guide, Mr. Scott points out that, under the old rules, you had only two options for getting the word out about your organization and its products: you could spend a lot of money buying advertising in the traditional media; or you could issue press releases to targeted media reporters, in hopes that they would find them "newsworthy" enough for a story in their print or broadcast medium. Advertising was, and still is, is costly and imperfect way to reach potential customers, especially TV, which is generally the most expensive of the traditional media, but arguably the most effective. However, all traditional advertising suffers from certain drawbacks: it is largely non-selective, being beamed out to anyone watching at the time it airs; it is one-directional, thus lacking in feedback; and it is based on interrupting the customer's entertainment, which makes it inherently irritating. Traditional PR is also one-directional and highly uncertain, since it relies on persuading some reporter that the subject of your press release is worthy of a story.The new media, on the other hand, especially those forms based on the Web, are inexpensive, two-way and highly targetable. Far from interrupting the customer's entertainment, the best of the new media - such as search engines, podcasts, blogs, web sites and social networking - are actually sought out by people looking for something specific. Often, they have a problem; and your product may provide the solution. When done well, these media can also be highly entertaining, which can cause your campaign to take off, or "go viral". You can also interact with potential and established customers, which not only increases the chances of sales, it also provides you with valuable consumer feedback about your product.Scott recommends that you start by defining your set of potential customers: define their characteristics and name these profiles. Then you can design your blog, web site, etc., to address the needs of each of these named groups. He suggests ways to do this, and describes what is needed to use each of these tools to best advantage.Highly recommended reading for anyone wanting to sell products or services inexpensively and creatively in the 21st Century!

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly PDF
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly PDF

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly PDF

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly PDF

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly PDF

Free Ebook Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris

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Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris

Free Ebook Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris

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understanding more about this book, you could reveal how this book is important for you to read. This is just one of the reasons that you must read it. Nevertheless, the here and now Candlestick Charting Explained Workbook: Step-by-Step Exercises And Tests To Help You Master Candlestick Charting, By Gregory L. Morris can be suggested to get over the problems that you encounter currently, most likely. Also you have the ideal choice, obtaining info as well as factors to consider from some other sources are need. You may have much more times to find out about the troubles and how to address it. When you need amusement to earn enjoyable, you could obtain some from this book.

About the Author

Gregory L. Morris is Senior Vice President, Chief Technical Analyst, and Chairman of the Investment Committee for Stadion Money Management, LLC. Widely recognized as an expert on candlesticks, he is often interviewed on national media and frequently speaks at financial conferences. Morris is the author of the bestselling Candlestick Charting Explained.

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Product details

Paperback: 176 pages

Publisher: McGraw-Hill Education; 1 edition (December 26, 2011)

Language: English

ISBN-10: 0071742212

ISBN-13: 978-0071742214

Product Dimensions:

7.3 x 0.5 x 9.2 inches

Shipping Weight: 13.9 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

43 customer reviews

Amazon Best Sellers Rank:

#65,927 in Books (See Top 100 in Books)

I am a newby at trading and reading stock charts. This book has been very helpful in beginning to learn the symbols of the candlestick charts. It is easy to read, written at a "lowest common denominator" level (yes, that's me). I recommend this book for anyone that looks at a candlestick chart and wonders "what the hell is all that?"

Still not the basic introduction to candlestick charts as newcomers would benefit from, this book provides information on the various candlestick versions, combinations, etc. and states what you are supposed to conclude from such constellations. Basically you are expected to learn by heart the numerous variations so you can use them besides other factors as an analytical tool while trading live. The author obviously expects the reader to have quite a bit of chart knowledge already, so not quite the right book for beginners.

I am quite surprised at how useful the book is for my trading. I'm currently a day trader that trades momentum. I have been starting to use Candlesticks in the last year or two to try to enhance my entries and exits. My profitable trade percentages are increasing and my trade exit timeliness is getting better (thanks to candlesticks). The whole candlestick concept was hard for me to swallow but the more I got into it, I realized it was a visual pattern recognition concept. The book does a great job of explaining all of the useful candlestick formations as well as backing the explanations up with examples.Perfect , Thanks !!!!

I appreciate having a workbook where I can test my understanding of the lessons. Greg Morris is my favorite candlestick teacher.

This is a MUST to get. It compliments the original book perfectly! It has tests at the end of each chapter that makes you think about what you just read anchoring your learning. I could not give this book less than 5 stars because it is a great addition the Candlestick Charting Explained. The book allows you to use both books at the same time to get the most out of both books.

The WorkBook explains examples in Morris textbook I never understood before. Book is well worth the price.I am also using this Workbook with The Metastock Plug-In software. It makes finding Reversal Candlesticks much easier and quicker.

Good book, helpful in getting the concepts down. gd

Great book, really lays it out for you. I've had problems dealing with Charting Candlesticks and this cleared up a lot of problems I was having.

Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris PDF
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Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris PDF

Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris PDF

Candlestick Charting Explained Workbook: Step-by-Step Exercises and Tests to Help You Master Candlestick Charting, by Gregory L. Morris PDF

Download 2011 Standard Catalog of Baseball Cards (Standard Catalog of Vintage Baseball Cards)

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2011 Standard Catalog of Baseball Cards (Standard Catalog of Vintage Baseball Cards)

Download 2011 Standard Catalog of Baseball Cards (Standard Catalog of Vintage Baseball Cards)

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About the Author

For nearly 30 years, the name Bob Lemke has been synonymous with the unbelievably comprehensive Krause Publications' Standard Catalog of Baseball Cards, the bible of card collectors across the country. Lemke is the founding editor of the Standard Catalog of Baseball Cards and has remained in that capacity, with the exception of two years, for the Standard Catalog's tenure. He also served as publisher, editor, columnist and more with Sports Collectors Digest and a number of other titles.

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Product details

Series: Standard Catalog of Vintage Baseball Cards

Paperback: 1848 pages

Publisher: Krause Publ; 20 edition (September 22, 2010)

Language: English

ISBN-10: 1440213712

ISBN-13: 978-1440213717

Product Dimensions:

8.2 x 3.2 x 10.9 inches

Shipping Weight: 6 pounds

Average Customer Review:

4.4 out of 5 stars

41 customer reviews

Amazon Best Sellers Rank:

#1,348,686 in Books (See Top 100 in Books)

A very informational book on the older baseball cards. This book can be used more to identify the types of cards as well as numbering and identifying each individual card than for the monetary value of the cards. This book gives you very necessary information for the building of an older set and it comes in very handy for me.

This could have been such a great Kindle book. However, there is no table of contents, or index, that enables you to find the series of cards that you are looking for. You have to laboriously hunt and peck your way through the book (on Kindle) to find what you want. I would not recommend it.

I was a relative novice at baseball card collecting - i collected for several years in the past, and then stored the cards away to see if their value would grow over time. With this book, i was able to find 99% of my card values from the 1980's and 1990's. There are several indexes in the back of it to assist with searches. I recommend it. I even got this book for only a few dollars from the "used" section, although it was mark-free!

With all the info in the book, wish the printing was in larger print but that isn't the sellers problem. The article was in great condition and didn't take much time to arrive. Better than used ones in local Card Shp and cheaper too, plus he didn't have any on hand. Gave this seller a 5 Star because it was more than expected.

NOT AS ORGANIZED AS EXPECTED

Great product, fast shipping

This book is a well written book and easier book than Beckett books. Cards listed in this book are older than I knew of. Great for ventage collectors.

This is a very comprehensive work, which seems to cover every kind of baseball card ever made prior to 1980. Values seem reasonable, as far as I can tell.

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Ebook Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

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Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

Ebook Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

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Audible Audiobook

Listening Length: 5 hours and 35 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: March 16, 2011

Language: English, English

ASIN: B004S8NFW0

Amazon Best Sellers Rank:

Burned through this book really quickly. It was a good read and great insight in to the mind of someone who truly knows how to work game of life, Jay-Z really took hustling to the corporate world and he owned every opportunity he got. It's made me more aware of the things i need to do in my life to become more financially secure.

I enjoy listening to Jay Z. However, I'm not a die hard fan (or a die hard fan of hip hop). I took a chance on this book and I thoroughly enjoyed the read. Even though Jay Z didn't "approve" of this book, the author did an excellent job chronicling "Hov's" life and success.

I enjoyed this book very much. I'm a huge Jay Z fan and I enjoyed learning more about his business acumen. The writing was clear and easily understandable and it didn't feel biased. I would recommend this to friends who wanted to read about how Jay moves in business and what it motivations are (could be?). I'm still a fan afterwards. I'm still inspired by his moves.

I read it nonstop for days. It is rare a book can hold my attention, or keep me from straying to another book. And it wasn't just Jay-Z that kept my attention (I am only a quasi-fan), Greenburg's analysis was insightful and well-written, as well as entertaining.

It's entertaining but not exactly a shocking revelation or anything deep. Main takeaway is JZ is all business all about $$$$$In that sense he missed a big chance to cash in on the royalties on this one !

It was a fascinating look at Jay Z enterprises and the long road to them, but as some critic on the internet said in a review of the book, it could have used more defined advise for complete understanding of the Jay Z methods. Other than that, it's pretty interesting.

Excellent book!!! I'm not a rap fan per se, but I admire Jay Z's business mind.

Good product great service

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