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Product details

File Size: 1815 KB

Print Length: 432 pages

Page Numbers Source ISBN: 1119337283

Publisher: For Dummies; 1 edition (May 4, 2017)

Publication Date: May 4, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B071RWWGXS

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Amazon Best Sellers Rank:

#430,555 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Michael H. Seid and Joyce Mazero's "Franchise Management For Dummies" isn't for dummies. It is a realistic and detailed in its information that goes into franchise management. It is a compliment when I say that after reading it, I had a new appreciation for franchisees. The authors go over everything on gauging if franchising is a good fit for a person to implementing a franchise and managing/maintaining to associations and etc.The authors clearly present the pros and cons. It can be rewarding work but it is also a lot of work too. There is also a beginning and an end with franchising. The 'end' part is often glossed over but this book takes time to go over if that end comes to pass.Over all, this is a clear-eyed look at franchising and franchise management for the potential franchisee. It is definitely worth a look for those interested.

Franchising can be a wonderful opportunity but like all good things comes with risk. This book provides a fundamental understanding of the process and guides the reader through the ins and outs. Nicely organized, it is written in an accessible, conversational manner. In addition to addressing traditional franchise it also deal with social and business format franchising. Coverage is broad and readers should be able to gauge whether this form of business is a good fit for them. Those with experience may be interested in exploring some of the ideas for growth, expansion and termination. Overall a good basic book on franchise operation and management.

To be honest, after reading this, it made me realize that a franchise would NOT be a good fit for us.That alone is more than worth the price of this book.If you are at the point where it's just a vague idea, up until the point where you're looking at specific opportunities to invest in, and all the way to managing your team after your investment, this book will serve you well.Not only does it have a lot of good basic information, but it also is full of tips and advice.It's written in the popular dummies format. As with most dummies books, it's easy to read and easy to understand.

This is an excellent book on franchising. It provides the reader with the critical information that they need in order to conduct a thorough and judicious analysis of a franchise opportunity. It is also upfront about the potential pitfalls of franchising (which there are many). A lot of franchising books will make you think that it is a sure thing; it's not! I teach franchising at the undergraduate and graduate levels at a major American university and I am using this book as the text for my class.

I read this book cover to cover. This is the best overview of franchising I have seen. As an attorney practicing in this area, I found that the book offered a good balance of historical, business and legal information. The discussions are easy to understand without sacrificing nuance. I recommend this book to anyone involved in the franchise industry.

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